How AI assistants decide what to say about you.

How AI assistants decide what to say about you.

How AI assistants decide what to say about you.

When someone asks ChatGPT, Claude, or Perplexity who you are, the answer comes from what’s public. Here’s how that works, and how to shape it.

When someone asks ChatGPT, Claude, or Perplexity who you are, the answer comes from what’s public. Here’s how that works, and how to shape it.

They read what’s public

AI assistants that search the web pull from the pages they can find about you: profiles, articles, talks, company pages, and anything else with your name on it. Then they summarize it.

Mixed signals make vague answers

If your information is scattered, out of date, or mixed up with someone who shares your name, the answer will be too. Old job titles and half-finished portfolios get repeated.

Give them one clear source

A single, current page about you, with your role, your work, and how to reach you, gives assistants something reliable to quote. Clear structure and a plain-text version for AI tools make it easier still.

Check where you stand

Search your name, ask an assistant who you are, and see what comes back. See how you show up to start.

See what they see.

See what they see.

See how you show up